Raiffeisen Bank International (RBI), a leading bank in Central and Eastern Europe, sought to enhance customer engagement and expand its regional mobile banking presence by introducing a new international mobile banking experience.
myRaiffeisen – Enabling the design of an international mobile banking app from conceptualization to launch
Providing strategic oversight to help the design team launch the app and build a design system for future projects, while supporting the development of an in-house design team and product lifecycle.
Role
Strategic Design Lead
Timeline
2017-2019
Client
Raiffeisen Bank International (RBI)
Context
Unifying Mobile Banking a cross CEE
Role
Designing Ways of Working
My role focused on stakeholder alignment, bridging design and development workflows, and establishing UX and research capabilities. Acting as key account lead for the design agency Designit, I worked closely with product owners, product management, business owners, and the emerging in-house development unit, introducing new ways of working, enabling cross-disciplinary collaboration, and shaping a scalable product lifecycle from kick-off to international rollout.
Details are confidential. I’m happy to share the process and impact in a personal conversation.