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(In)Validating a corporate venture

Directing validation and research for a well-known consumer goods company’s first corporate venture, creating robust testing frameworks, and building the founding team’s research competencies through hands-on coaching.

Role
Validation Lead
Timeline
2022-2023
Client
WhatAVenture x a renowned consumer goods company
  • Backcasting
  • Capacity Development
  • Decision Making
  • Design Sprint Facilitation
  • Journey Management
  • Journey Mapping
  • Recruiting Support
  • Research Operations
  • Roadmapping
  • Service Blueprinting
  • Service Prototyping
  • Strategic Design
  • UX Research
  • Validation Strategy
  • Value Proposition Design
  • Venture Building

Details are confidential. I’m happy to share the process and impact in a personal conversation.